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About Sigele Winbush Consulting

Sigele Winbush Consulting is a strategic communications, public relations, and special events consultancy working with mission-driven organizations, cultural institutions, and brands with purpose. Our work blends strategy, storytelling, media relations, and experiential execution to help clients show up clearly and credibly in the world.

We operate as a lean, senior-led consultancy, which means team members are trusted with meaningful work and are expected to grow quickly.

Role Overview: The Public Relations Associate supports day-to-day public relations and communications activities across multiple client accounts. This role is ideal for an early- to mid-career professional who is building a strong foundation in PR, media relations, and communications strategy. The PR Associate works closely with senior leadership and is responsible for execution, coordination and support across earned media, content development, events and reporting.

Key Responsibilities

Media & Communications Support

• Draft press releases, media advisories, pitch emails, boilerplates, and talking points

• Research, build and maintain targeted media lists across local, regional and national outlets as well as influencer and community partnership lists 

• Support proactive and reactive media outreach efforts

• Monitor news cycles and flag relevant opportunities

• Proofread and fact-check all materials for accuracy, AP style, and brand voice

Content & Social Support

• Assist with drafting content for websites, blogs, newsletters, and social media

• Support content alignment between earned media and shared and owned channels

• Help gather assets, quotes, and approvals for communications materials

Organization & Reporting

• Track deadlines, deliverables, and media activity across accounts

• Monitor and compile media coverage

• Assist with coverage reports and post-campaign recaps

Events & Campaign Support 

• Support planning for events, activations, festivals, galas and community programs

• Assist with media and influencer coordination before, during, and after events

• Help prepare press materials, media lists, run-of-show documents, and event briefing sheets

• Support on-site event needs 

• Assist with post-event follow-up

Required Qualifications

• Proven experience in public relations, communications, marketing, or a related field

• Strong writing, editing, and proofreading skills

• Familiarity with basic PR tools and platforms

• Strong organizational skills and attention to detail

• Ability to manage multiple tasks and deadlines

Preferred Qualifications

• Understanding of Atlanta media landscape (plus regional or national outlets)

• Experience supporting events, announcements, or campaigns with media coverage

• Working knowledge of social media strategy as it relates to PR, including content alignment, campaign amplification, and real-time engagement

• Experience identifying, researching, and supporting outreach to influencers, creators, or community voices aligned with brand values and campaign goals

• Comfort working in a fast-moving, small-team environment

What Success Looks Like in This Role

• Clean, compelling pitches that respect journalists’ time

• Well-organized media lists and tracking systems

• Press materials that require minimal revision

• Strong follow-through and reliability

• Growing confidence in media judgment and storytelling

Why Work With SWC

• Direct mentorship from senior leadership

• Exposure to a range of clients, campaigns, and industries

• Opportunity to grow skills quickly in a hands-on environment

• Work that is meaningful, visible, and community-oriented

• Opportunity to move up quickly